Quick answer
Pepper has rebranded to Shush, with the same app access, user accounts, privacy-first positioning, and core team continuity. Existing users can continue using their accounts while the brand, web domain, and product roadmap move under the Shush name.
Today marks a major milestone in our journey. We are officially rebranding from Pepper to Shush, migrating our online home from thepepperapp.co to shush.so. This brand migration represents more than just a name change; it is a declaration of our core commitment to silence, security, and absolute discretion in matchmaking.
Since our launch, we have built an India-focused community for married and attached adults exploring alternative relationship dynamics—including open marriages, ethical non-monogamy, and discreet dating. The name Shush captures that sense of quiet privacy and secure boundaries that our users value above all else.
What is Changing? Only Our Name.
If you are an existing member of the Pepper community, you do not need to worry. This rebranding is entirely structural and cosmetic. Our foundation is unchanged:
- Same Company & Team: Shush continues to be owned, operated, and developed by Shush Studio (formerly Pepper Studio). The same dedicated developers, customer satisfaction agents, and privacy advocates are here supporting you.
- Same App Platform: The actual application and underlying database remain fully active. Your ongoing conversations, matched connections, user ratings, and settings are preserved.
- No New Registration: Your existing Pepper username and password will continue to work seamlessly. You can log in at the new subdomain
app.shush.soor update your mobile application to get the new Shush branding. - Same Privacy Focus: Our strict privacy measures—such as screenshot-blocking, photo blurring (Mask Mode), self-destructing chats, and encrypted data storage—continue to support discreet use.
Why Shush? Our Vision & Values
Our goal has always been to build a safe, secure, and judgment-free community for consenting adults to connect in India. While other dating apps encourage public exposure, social integration, and cross-platform tracking, Shush stands for the opposite: a quiet sanctuary where your personal life stays personal.
The word "Shush" embodies that commitment to quiet discretion. In a world where data leaks and public profiles are common, Shush is a reminder that some connections are meant to be kept strictly private.
Future Roadmap: What is Next for Shush
As we transition to Shush, we are rolling out a series of enhancements to make your experience even more secure and seamless:
- Enhanced Mask Mode: We are upgrading our profile image masking tool, allowing users to apply custom gradients and stylized pixelation to their photos for better aesthetic control.
- Encrypted Audio Messaging: Introducing secure, self-destructing voice notes so you can connect more personally without leaving a permanent digital footprint.
- Localized City Communities: We are launching dedicated, verified local matching pools in our primary target cities, including Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad, Kolkata, and Ahmedabad.
- Discreet App Icon Customization: Android and iOS app updates will allow users to choose from a selection of neutral app icons (like a calculator or calendar icon) to hide the app on their devices.
We are incredibly grateful for the trust you have placed in our team and platform over the years. We look forward to welcome you to the next chapter of private, secure married dating in India on shush.so.
If you have any questions or feedback about the rebrand, feel free to visit our dedicated rebranding notice page or contact us directly at support@shush.so.